A very good video from Google talking about some basics of search engine optimization. The video covers the following topics:
- Background of search
- Enhance your site at every stage of the pipeline
- Crawling
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- Maximize your site’s accessibility to search engines
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- Implement strong practices for Flash, AJAX, images
- Indexing
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- Promote your quality content, reduce duplicates
- Search results
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- Create pretty results users will click on
- Review search friendly tips