Digital Marketing Resources for Week Jun-2
Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and...
View ArticleDigital Marketing Resources for Week Jun-9
Search Engine Marketing The New SEO Perspective on Flash [ClickZ] “Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are...
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Is Search Marketing Getting More and More Costly?
As you can see in the chart from MarketingSherpa above, one fifth of respondents called SEO their “strongest tactic†for ROI – up 3 percentage points from 2007 to 21%. Also, “good ROIâ€...
View ArticleVideo: SEO Basics from Google
A very good video from Google talking about some basics of search engine optimization. The video covers the following topics: Background of search Enhance your site at every stage of the pipeline...
View ArticleSite Audit 101: What If Your Site is Penalized by Google?
It’s an old topic; but I often came across some clients who know the importance of search engine optimization always worrying about being penalized. First of all, for most sites, it’s not easy to rank...
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July Digital Marketing Survey Results
I posted a few questions last month in LinkedIn as a simple survey for online marketing managers. The survey wasn’t conducted in a scientific way at all; but, I know you are interested to see the...
View Article11 Tips Boosting Your Online Press Release Efforts
Did an SEO presentation to a local telco company about two weeks ago; guys present in the meeting room are from marketing, IT, and research. They seemed very interested in the online press release part...
View ArticleDigital Marketing: Must Read for Week July-28
Search Engine Marketing The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land] Motoko Hunt on Search Engine Optimization in Japan...
View ArticleConsulting
The core of digital marketing is to map out the right strategies for different businesses right at the beginning; and, deploy the right tactics and ALWAYS track the performance to measure the campaign...
View ArticleMarketers’ Guide on Search Engine Marketing
This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”;...
View ArticleAn Essential Checklist for Corporate Blogging Success
Corporate blogging is not as hot as social networks nowadays; but, blogs are by no means not as important. Actually, blogs influence consumer purchases more often than social networks. Here is an...
View ArticleSEO Crash Course by Matt Cutts
This is really a good video I must share with you. Matt Cutts not only gives a quick course on search engine optimization (SEO) but also provides tips on blogging. This is specially for WordPress...
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Enhance Your Search Results w/ Google Rich Snippets
Imagine this. “Rocky Fu” is a very valuable keyword which many websites compete for. This is one of the result on the first page: Enhanced Google Search Results And, this is a normal search result in...
View ArticleHow to Launch A New Product
I was invited to the iNQ Mini (social media phone) launch event last night, which reminded me to write this post on online strategies for launching a new product. It’s important for me here to sketch...
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Google Suggest You Add Breadcrumb Navigation to Your Site
Google Site Hierarchies Display (Below Image) The above image shows two same search engine results page (SERP) listings, with different display URLs: the one on the top is the direct display of the...
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A Guide for Choosing the Right Social Media Site
Click to Enlarge Some companies are jumping to social media site without having a clear idea what each site can do for them. CMO.com worked with 97th Floor to produce a guide. Very good summary what...
View ArticleWhat makes a great website?
With the rising awareness of search engine marketing and social media, companies have taken its website more serious than ever. But, what makes a good website? Search Engine Friendly When I started...
View ArticleSEO White Paper for Marketers
I just updated an SEO white paper for Incitez. You can view it below or download it here. This white paper is intended for marketing managers and business executives who don’t have technical knowledge....
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How to Check Website Speed
The loading speed of your website is important part of your visitors’ user experience; if you run an e-commerce website, performance issues could affect overall revenue by up to 9% – or, in dollar...
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How to Get High Ranking on Google and Nothing Else
I’m very surprised to see in the past few years that many people conduct search engine optimization (SEO) as if they could outsmart tech giants like Google who have top-notch scientists in the world....
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