Is Search Marketing Getting More and More Costly?

As you can see in the chart from MarketingSherpa above,

one fifth of respondents called SEO their “strongest tactic” for ROI – up 3 percentage points from 2007 to 21%. Also, “good ROI” jumped 2 points to 38%. More importantly, we see a 6-point drop (28%) in those who call the results of SEO “hard to gauge.”

Positive findings in paid search as well as shown in the chart above. I’d say, “thanks to web analytics!”